Apple delivers quality products but they are costly - that's the common perception. And it's true. Apple products are of great quality and they are costly than similar offerings in the market. Yet, what makes them so successful? Why do we keep buying Apple products?
It's Apple's ability to make us all feel RICH. Apple products are costly but not as costly that someone will break their bank purchasing the products. It's not as costly as someone simply can not afford it like purchasing a personal jet. They are just above your usual limit. Combine that with the quality of the product. You suddenly has something in your hand that was heavy on the pocket, a great product and yet you purchased it. You start cherishing the product. It becomes your success icon. It's your status symbol in the crowd - a crowd where every alternate person has an Apple product and feeling equally rich as you. Aren't you longing for Apple watch already? Isn't it going to make you feel richer?
That's what it is. Thank you Apple for making us feel rich. And in turn, we are making Apple rich!
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